Baldor, one of the largest distributors of premium food in the Northeast and Mid-Atlantic, approached me with the challenge of redesigning their outdated website to better reflect their innovative approach and cutting-edge solutions. We began by diving deep into their brand identity, understanding their core values, and analyzing their target audience. Then crafted a sleek, modern website that not only improved user experience but also aligned seamlessly with their brand's aesthetic. Through strategic UX/UI design and optimized performance, we created a responsive, mobile-friendly site that enhanced engagement and increased conversions.